vol. 15, br. 2, str. 49 - 69, 2021
Ethical aspects of Guerrilla and Ambush Marketing
Dašić Dejan,
1Milojević Nataša,
2 Pavićević Aleksandra
3
1 2 Faculty of Finance, Banking and Auditing, Alfa BK University, Belgrade
3 Faculty of Business Studies and Law, University UNION - Nikola Tesla, Belgrade